This is a drug abuse prevention program for children and adolescents between 10 and 14 years of age. The objective is to prevent or reduce the consumption of substances that are considered a “gateway” (alcohol, tobacco, and cannabis).
It applies different strategies in an attempt to cover the various areas that influence the lives of the participants, such as school, family, community, and mass media, which requires coordinated actions and communication among various segments: school principals, teachers, parents, and student leaders.
The mass media component aims to promote the program’s anti-drug message through various channels, such as television, radio, and newspapers. Mass media programs were used during all the years of the program. The other components were introduced sequentially and gradually (one per year).