Community activism programs aim to transform attitudes, behaviors, and social and gender norms that have an impact on unequal power relations between men and women. Their target audience is the general population, not just victims and aggressors, or potential victims and aggressors.
In general, these programs work through selected and trained community activists. The activists work with the support of volunteers and use structured materials to guide their engagement with men and women in the community through dialogues and activities that challenge their gender perspectives and their attitude and behaviors toward violence against women. They also often work with community leaders, religious leaders, local authorities, and other actors who may be influential at the community level. Other services, such as healthcare and security, are also often engaged, so that the system of responses to violence against women and girls can be strengthened and the attitude of those agents transformed.
To be effective, this type of intervention must have a medium- or long-term duration (2-3 years), as well as intensive and constant engagement. It is also necessary to consider the local context and adapt the proposed activities accordingly.